Three tiers based on how many states and how much volume you need. Same data engine, different limits. No annual contracts, no setup fees, no hidden costs.
For solo operators and small teams testing the waters.
Or $2,990/year (save 2 months)
For BDR teams running active outbound across multiple states.
Or $5,990/year (save 2 months)
For full-stack BDR teams, agencies, and multi-rep distributors.
Or $14,990/year (save 2 months)
A clear-eyed comparison. Not every tool is wrong — they're built for different jobs.
| OpeningSignal | Definitive Healthcare | ZoomInfo | DIY NPI scrape | |
|---|---|---|---|---|
| Built for healthcare specifically | ✓ Yes | ✓ Yes | Partial | ✓ Yes |
| Newly opened practices (week of) | ✓ Yes | 60-90 days lag | No | ✓ Yes |
| Phone-verified contacts | ✓ Yes | ✓ Yes | ✓ Yes | No |
| CRM-ready output | ✓ Yes | Limited | ✓ Yes | No |
| Designed for outbound BDR | ✓ Yes | No (analytics) | ✓ Yes | No |
| Annual cost (est.) | $3,600 – $18,000 | $50,000+ | $15,000+ | ~$2,000 + 80 hrs/yr |
If you need broader B2B coverage outside healthcare, ZoomInfo is the right tool. If you need full healthcare market analytics, Definitive is the right tool. We're focused on one job: newly opened US healthcare practices, weekly, for outbound teams.
The questions everyone asks before subscribing.
Honest answer: a free tier doesn't work economically at this volume. Each new practice we deliver costs us roughly $0.20-0.50 in enrichment fees plus the data infrastructure to run the pipeline. A free tier would either deliver too little data to be useful or burn money. Instead, we offer a real 14-day trial with no card charged — same data quality, same delivery cadence, just time-limited. That's a fairer test for both of us.
Email me. We'll re-pull the contact for free, and if it's a systemic issue I'll comp the month while we fix it. We mark every record's confidence level (High, Medium, never Low) — High contacts hit ~78% accuracy in week 1 of opening, climbing to ~91% by week 4. We never claim perfection. We claim transparency.
Different product. Definitive is built for healthcare market analysts doing TAM analysis, M&A due diligence, and strategic planning across the entire industry. We do one job: new practice openings for outbound BDR teams. That focus lets us run a leaner operation, charge less, and deliver fresher data. If you need full healthcare market intelligence, Definitive is genuinely the right tool — they're priced fairly for what they do.
Yes, no questions, no retention calls. Self-serve cancel through your Stripe customer portal — link is in every email you receive. If you cancel mid-month, you keep access through the period you've already paid for, no prorated charges either way.
Email me before subscribing. If you're at 7 users and the Pro tier caps at 3, we'll either move you to Agency (right answer most of the time) or set up a custom seat-based pricing if that doesn't fit. Don't try to share a single login — your account will get flagged and we'll need to have an awkward conversation.
There's no HIPAA exposure because we don't handle patient data. Ever. Our data is provider-side: practice name, owner name, practice phone, practice email, business address, NPI registration. All of this is publicly available in NPPES and state board records — we just clean and deliver it efficiently. If a vendor or use case requires patient data, we are not the right tool and never will be.
Yes — annual is monthly × 10 (you save 2 months). Use the same trial process; on day 14 you can pick monthly or annual at checkout. Most customers start monthly to validate the data, then switch to annual at month 3-6 once they know they're keeping it.
Pro and Agency tiers include custom filter design. Tell me what you want — specific specialties, geographic radius around a city, ownership types — and I'll build it before your next Monday digest. No extra cost. If the filter requires data we don't currently capture, I'll tell you that honestly instead of pretending we can do it.
Honest math: typical OpeningSignal subscriber breaks even on the first closed deal sourced from the data. For an equipment distributor where each closed practice is $5K-$50K in annual revenue, that's usually one to two deals over the first 3-6 months. For a marketing agency with $1K-5K monthly retainers, that's typically one new client in months 1-2. If you're not seeing this trajectory by month 3, something's off and we should talk.
Fair question. Three honest answers: (1) The data engine pulls from public sources (NPPES, state boards) that don't depend on us being around — even if OpeningSignal disappeared, you could replicate the work yourself in ~80 hours/year. (2) We're cash-flow-positive from day one of operations, not VC-burn-rate dependent. (3) The 14-day trial means you risk no money. Try it. If something is off, you'll know within two weeks.
14-day free trial, no card charged. Get this Monday's digest as your first delivery.
Or email john@theopeningsignal.com with questions.