OpeningSignal
Interactive ROI Calculator

Will OpeningSignal pay for itself for your team?

Plug in your numbers. We'll show you the math without sales-y framing. No email gate, no follow-up sequence — just the calculation, with assumptions visible so you can pressure-test it.

Your numbers

Edit any field. Calculations update instantly.

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%
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The verdict
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Annual ROI
—x
return on annual subscription cost
Payback period
—mo
to recoup subscription cost
Net annual benefit
$—
revenue gained minus tool cost
BDR time recovered
—hr/wk
freed from manual research work

Side-by-side: today vs. with OpeningSignal

Metric
Today
With OS
Cold emails per month
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Close rate (sent → closed)
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Customers closed / month
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Customers / year
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Annual revenue from outbound
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The math, broken out

Every number derived from your inputs. Click "Show assumptions" below for the conversion-rate logic.

Annual revenue from outbound today
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Annual revenue from outbound with OS
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Incremental revenue from better targeting
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Annual BDR time savings (research hours)
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OpeningSignal annual subscription cost
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Net annual benefit
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Ready to test the math against real data?

Get last week's actual digest as a free CSV sample. Run it through your team's workflow and see if the conversion math holds up.

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Assumptions used

  • Generic cold email close rate: uses your input directly. The default 0.8% reflects industry averages for cold outbound to mixed-state prospect lists.
  • Formation-moment close rate: modeled at 5x your current rate, based on the buyer-state math (most newly opened practices are in “Choosing” state, vs. ~5% of generic prospects). Real-world results vary 3-10x; we use 5x as a conservative midpoint.
  • Research time savings: we assume 60% of current research time is recovered (verified contacts and AI openers do most of the manual work). Conservative; many customers report 70-80% recovery.
  • Outbound volume: kept constant in both scenarios. The OS scenario doesn't assume you send more emails — just better-targeted ones.
  • LTV: we use the customer LTV you input, not first-year revenue. Adjust if your team measures otherwise.
  • Excludes: ramp time on the new motion (~30 days), data quality variance by territory, your team's execution quality. The math assumes competent execution.